Guide
An AI visibility tool asks ChatGPT, Perplexity, Gemini and other assistants the questions your buyers ask, then reports whether you were named. For a small or local business, Cited fits best if you want the fixing done too. Otterly.AI is the cheapest place to start. Profound and Peec AI suit larger marketing teams.
Disclosure: Cited is our product. Every competitor price below comes from that company's own pricing page, checked 2026-09-30. Where a fact is not published we say so.
Three things, mostly. Whether the assistant names your business in its answer. Whether it cites one of your pages as a source. And who it names instead. Better tools also show which sites the answer was built from, because those are the pages you need to be on.
Open ChatGPT with web search on and ask what a buyer would ask, such as “best plumber in St. Petersburg”. Note who is named. Then ask again tomorrow, because answers change from run to run. A tool does the same thing on a schedule, across several engines and dozens of prompts, and shows the trend instead of one snapshot.
A small or local business owner who wants one answer: do AI assistants recommend me, and what do I fix? Pro at $97 a month is the software. Accelerator at $495 a month adds our team doing the outreach and placement for you.
Source: Cited pricing
A large brand with a marketing team, security reviews and budget for an enterprise contract. It tracks the most engines of any tool here.
Source: Profound pricing
An in-house SEO or content team that wants daily tracking across many prompts and is happy to act on the data itself.
Source: Peec AI pricing
A solo marketer on a tight budget who wants to start tracking for the least money and do the fixing themselves.
Source: Otterly.AI pricing
A team that already lives in Semrush for SEO and wants AI answers tracked in the same place.
An existing SE Ranking customer who wants AI tracking added to the plan they already pay for.
Source: SE Ranking pricing
An existing Ahrefs customer: custom prompt tracking comes with paid plans from Lite up.
Source: Ahrefs Brand Radar
It depends on who does the work. If you have a marketer with time, a tracker like Otterly.AI or Peec AI gives you the data and you act on it. If you run the business and want it handled, pick a tool that fixes as well as reports. That is why we built Cited: it writes the missing answer pages and, on Accelerator, our team goes after the sources the engines quote.
Expect two to four weeks before a sweep looks different. The engines have to re-crawl and re-read the sources, and no tool can speed that up. Anyone promising faster is guessing.
Yes. Cited runs a free scan of your buyer questions across ChatGPT, Perplexity, Gemini and Claude, and both paid plans start with a 3 day free trial. Profound and Otterly.AI also offer free trials.